Break Growth Barriers with the OBSESS Framework

Led by Josh Hotsenpiller – Growth Strategist, Entrepreneur, and Vision Architect

Josh Hotsenpiller has helped scale organizations, consult Fortune 500 leaders, and bring clarity to complex growth challenges. With a track record that spans global speaking engagements, multi-million dollar ventures, and transformative business models, Josh now offers the Obsess Framework—a proven strategy to unlock next-level growth.

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About our founder

A message from our founder

My Approach

The OBSESS Framework

The OBSESS framework is Zenith Labs' proprietary method to help companies drive innovation from insight to implementation. This six-step approach provides a clear, actionable path to growth.

Observe

01

We deeply assess your workflows, culture, and team dynamics to uncover friction points andopportunities. Our comprehensive approach builds a strong foundation for strategic change.

Benchmark

02

Using data analysis, we measure your current standing against industry standards, highlighting gaps and potential growth areas that will make the biggest impact.

Strategize

03

We work hand-in-hand with stakeholders to craft innovative solutions tailored to your specific goals, creating a roadmap that leads to lasting growth.

Execute

04

From plan to action, our team provides guidance and support to ensure every step of the implementation process is streamlined and aligned with your vision.

Scale

05

To ensure effectiveness, we pilot solutions on a smaller scale, allowing your team to build confidence in the approach before a full-scale rollout.

sustain

06

Our commitment goes beyond the initial implementation. We embed strategies within your culture, offering ongoing support to maintain momentum and drive long-term success.

3P Framework

The 3P Growth Framework

Obsess identifies and accelerates your most important levers for sustainable growth

Step-1

People

Do you have the right people executing the right tasks?


We bring clarity to team structure, talent gaps, and leadership alignment.

Step-2

Products

Develop a comprehensive roadmap to align leadership, priorities, and strategies for maximum impact.

Develop a comprehensive roadmap to align leadership, priorities, and strategies for maximum impact.

Step-3

Execute & Scale

Launch and test the initiative, gathering actionable insights and refining processes for larger-scale implementation.

Launch and test the initiative, gathering actionable insights and refining processes for larger-scale implementation.

Workbook

Download the 3P Workbook Sample

See how the Obsess Framework transforms vision into execution with this free sample from the People, Products, and Performance workbook.

Download Sample today
Ready to Take Action?

Find Out Your Future-Proof Score

Take the free assessment and discover where your company is strong—and where it’s stuck.

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Ways to Work With Josh

Transform your growth strategy with
‍three powerful ways to work with Josh

strategy Session
OBSESS Quarterly
OBSESS Retainer

Strategy Session

Perfect for founders, executive teams, and operators looking to quickly assess and recalibrate.

  • Pre-assessment and growth accelerator survey
  • Two full days of facilitated strategy and innovation
  • Growth benchmarks, clear priorities, and performance playbook
  • Ideal for teams ready to identify bottlenecks and activate growth
Book a call

Strategy Session

Perfect for founders, executive teams, and operators looking to quickly assess and recalibrate.

  • Pre-assessment and growth accelerator survey
  • Two full days of facilitated strategy and innovation
  • Growth benchmarks, clear priorities, and performance playbook
  • Ideal for teams ready to identify bottlenecks and activate growth
Book a call

Strategy Session

Perfect for founders, executive teams, and operators looking to quickly assess and recalibrate.

  • Pre-assessment and growth accelerator survey
  • Two full days of facilitated strategy and innovation
  • Growth benchmarks, clear priorities, and performance playbook
  • Ideal for teams ready to identify bottlenecks and activate growth
Book a call

Trusted by world-class brands

Join the growing number of organizations partnering with Zenith Labs to drive world-class innovation.

Chad's clarity and guidance have been pivotal to my business growth. His knack for simplifying problems and identifying next steps is unmatched—working with him accelerates growth and drives breakthroughs.

Shawn Blanc
Focus Course

Josh challenges our team to dream bigger and push back on the status quo. From creative software solutions to helping us better understand human connection, Josh makes all we do better!

Keren Yakolev
HP

Josh unlocks the creativity and passion of others in terms of helping them maximize their own potential. Every time he speaks to our company, we get better!

Adam Samples
Atrium Staffing

Josh is leading the way in bringing diverse stakeholders together to advance one another. His energy, ideas, and perspective foster dynamic and reflective encounters.

Sarah Alter
The Network of Executive Women

Josh encapsulates the essence of wisdom and its untapped potential to unleash creativity. His life and leadership reflect qualities that rest on a higher purpose and moral authority.

Thomas Debass
US State Dept

Josh is one of the most inspiring, insightful, and truly alive humans I know. He has a deep understanding of the human psyche and has a track record of getting stuff done that matters.

Will Kennedy
United Nations

Few understand business growth like Chad Cannon. With experience scaling his own ventures and guiding countless others, his wisdom and dedication make him the invaluable asset your business needs!

Michele Cushatt
Executive Coach, Author, and Speaker

Knowing and working with Chad for nearly a decade has been invaluable. His wisdom has significantly shaped BELAY's journey, from a 7-figure startup to aiming for 9-figure success.

Tricia Sciortino
CEO, Belay Solutions

Chad’s vision and foresight are unmatched, especially in crafting revenue growth strategies. His vast network and expertise in marketing and sales make him the ultimate partner for next-level success.

Megan Hyatt Miller
CEO, Full Focus Co.

The Zenith Labs Strategy Session clarified our business direction, revealed unique growth opportunities, strengthened team bonds, and set us on a path we wouldn’t have discovered otherwise.

Ryan Leak
CEO, The Ryan Leak Group
Our Mission

We OBSESS over what you OBSESS over, driving revenue and growth through a structured framework.